Last week I wrote a piece (just a screen below) on ‘enjoying your work’ … and I do work for a cool company in SAP. One of the things I love is their leadership position around corporate responsibility and sustainability. We even named a Chief Sustainability Officer last year – Peter Graf.
As a software company, we not only sell solutions to help companies manage their carbon footprint and fulfill various regional reporting requirements, but we also strive to be a leading example of a company ‘doing the right thing’. In leading by example, SAP has recently produced our 2009 Sustainability Report. Now this is a cool piece of work. Check it out, click through the easy navigation, or take a video tour. It is one of the first, if not the very first, interactive Sustainability Report available, highlighting where SAP is making improvements in reducing our own carbon emissions.
I started with the title of Do Good versus Do Right. Our co-CEO Bill McDermott used this phrase in a video and it really resonated with me. In the past, that was an “either / or” proposition. Companies either “did good” by their stakeholders, or they ate into their profit margin to “do right” things, like build LEED certified buildings or spend extra on adopting green practices. But it seems, thankfully after years of environmental pioneers paving the way, that doing the right thing is now also seen in corporate America as doing a good thing by your stakeholders. We are still only at the beginning, but this is the opportunity to continue to push environmental responsibility. Doing good IS doing right.
No comments:
Post a Comment